Friday, 28 June 2013

AdSense revenue down 433% after restarting ads on new site

There could be a few reasons but one could be that there were some higher paying advertisers that were placement targeting your site & by changing your URL you lost all of them until they find your new domain. Another is that even though you're using the same ad code since the ads are on a different site the bots aren't placing the same ads to the new domain that they were placing on the old.

Over time as the bots crawl your site more & advertisers find the new URL it may improve but it may take a while & it may not ever get back to where you were before the change. History means a lot IMO & by changing the URL the site history is gone so basically you're starting over from the beginning in some ways.

Since RPM is just a calculation from your earnings that are driven by the CPC when your CPC dropped drastically the RPM had to drop with it.

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